Completely adorable hardback book, whose cover resembles a diary: it doesn't close like a regular book, but has a faux jewel "button" on the cover, over which you put a little pink elastic! Wholesome book is full of fun facts, many of them girl-related -- there are bios on J.K. Rowling, beauty tips like "sleep lots" and "smile." And there's a Best Friends' Club badge included! One of the lists says, "Movies to watch before you turn 14." So it seems like the book is aimed towards "tweens."