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Toy Monster: The Big, Bad World of Mattel
Toy Monster The Big Bad World of Mattel
Author: Jerry Oppenheimer
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling aut...  more »
ISBN-13: 9780470548585
ISBN-10: 0470548584
Publication Date: 2/2/2010
Pages: 280
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Publisher: Wiley
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 4
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