thedudeabides reviewed Treasure Hunt : Inside the Mind of the New Consumer on + 28 more book reviews
Helpful Score: 1
Don't you hate it when someone you know thinks they're smart because they recite the information they heard on the news an hour earlier? Anyone can do that. Apparently so can Silverstein and Butman. This is the second book of theirs in which market data and the studies of others gets funneled your way and labeled 'an instant classic' by a publisher.
If you want to try to copy the past marketing campaigns or the undefinable retail successes of others from the 2000s, this is the book for you.
If you want to try to copy the past marketing campaigns or the undefinable retail successes of others from the 2000s, this is the book for you.
