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Unleashing the Killer App: Digital Strategies for Market Dominance
Unleashing the Killer App Digital Strategies for Market Dominance
Author: Larry Downes, Chunka Mui
When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital...  more »
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ISBN-13: 9780875848013
ISBN-10: 087584801X
Publication Date: 5/1998
Pages: 243
Rating:
  • Currently 3.8/5 Stars.
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3.8 stars, based on 5 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Paperback
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 katlupe avatar reviewed Unleashing the Killer App: Digital Strategies for Market Dominance on + 104 more book reviews
If you are running an online business than this book could help you with developing the branding of your product.


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