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Search -
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Value Merchants Demonstrating and Documenting Superior Value in Business Markets
Author:
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyway at the higher price. — ... more »
Author:
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyway at the higher price. — ... more »
ISBN-13: 9781422103357
ISBN-10: 1422103358
Publication Date: 11/7/2007
Pages: 240
Rating: ?
ISBN-10: 1422103358
Publication Date: 11/7/2007
Pages: 240
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Industrial
- Business & Money >> Marketing & Sales >> Sales & Selling >> General
- Business & Money >> By Publisher >> Harvard Business School Press >> Marketing
