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Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design How to Create Products and Services Customers Want
Author: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
If you liked Business Model Generation, you?ll love Value Proposition Design. The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments a...  more »
ISBN-13: 9781118968055
ISBN-10: 1118968050
Publication Date: 10/20/2014
Pages: 320
Edition: 1
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 5
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