I thoroughly enjoyed this book. It is a collection of stories (actually articles the author wrote for The New Yorker), about subjects or perspectives one generally does not consider. For example:

Pitchmen
Ketchup
Hair Dye
Enron
Mammography
Pit Bulls
... and others.

Each offers a unique perspective, and/or background info and/or history of the subject discussed. The book is very readable and contains a wealth of knowledge - even some wisdom.

I'm going to read more by this author.

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Gladwell's essays are very interesting and information but sometimes tend to drag on. It is thought provoking to look at news items that were such a huge part of pop culture at the time that they happened from a different point of view.

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