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When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas)
When Marketing Becomes a Minefield - Harvard Business Review Management Dilemas Author:Harvard Business Review PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. These thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them—and help managers improve their own decision-making... more » skills by encouraging them to come to their own conclusions.« less