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The White Paper Marketing Handbook
The White Paper Marketing Handbook
Author: Robert W. Bly
As consumers become more resistant to direct sales appeals, white papers; promotional pieces in the guise of informational articles or reports; are increasingly alluring. And this exciting new book is the first to tell marketers across industry how to create effective white papers using a variety of media, all the while building successful marke...  more »
ISBN-13: 9780324300826
ISBN-10: 0324300824
Publication Date: 2/15/2006
Pages: 256
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Members Wishing: 1
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