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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Why CRM Doesn't Work How to Win by Letting Customers Manage the Relationship
Author: Frederick Newell
CRM (Customer Management of Relationships) was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy, and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what ...  more »
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ISBN-13: 9781576601327
ISBN-10: 1576601323
Publication Date: 3/1/2003
Pages: 256
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Publisher: Bloomberg Press
Book Type: Hardcover
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