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Winning At Innovation: The A-to-F Model
Winning At Innovation The AtoF Model
Author: Fernando Trías de Bes, Philip Kotler
Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fast paced market will not succeed. Winning at Innovation presents a ground breaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Ph...  more »
ISBN-13: 9781137479174
ISBN-10: 1137479175
Publication Date: 1/14/2015
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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