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Winning at New Products: Accelerating the Process from Idea to Launch
Winning at New Products Accelerating the Process from Idea to Launch
Author: Robert G. Cooper
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consist...  more »
ISBN-13: 9780738204635
ISBN-10: 0738204633
Publication Date: 6/2001
Pages: 416
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Publisher: Perseus Books Group
Book Type: Paperback
Members Wishing: 0
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