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Winning the Profit Game: Smarter Pricing, Smarter Branding
Winning the Profit Game Smarter Pricing Smarter Branding
Author: Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny
How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revo...  more »
ISBN-13: 9780071434720
ISBN-10: 0071434720
Publication Date: 12/12/2003
Pages: 304
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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