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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Winning the Story Wars Why Those Who Tell the Best Stories Will Rule the Future - and Live
Author: Jonah Sachs
Trying to get your message heard? Build an iconic brand? — Welcome to the battlefield. — The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the ...  more »
ISBN-13: 9781422143568
ISBN-10: 1422143562
Publication Date: 7/10/2012
Pages: 272
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Publisher: Harvard Business Review Press
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 5
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