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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Women Want More How to Capture Your Share of the World's Largest FastestGrowing Market
Author: Michael J. Silverstein, Kate Sayre, John Butman
Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries. That relentless upward climb has le...  more »
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ISBN-13: 9780061776410
ISBN-10: 0061776416
Publication Date: 9/1/2009
Pages: 336
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Publisher: HarperBusiness
Book Type: Hardcover
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