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Words That Work: It's Not What You Say, It's What People Hear
Words That Work It's Not What You Say It's What People Hear
Author: Frank Luntz
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in...  more »
ISBN-13: 9781401302597
ISBN-10: 1401302599
Publication Date: 1/2/2007
Pages: 350
Rating:
  • Currently 1.5/5 Stars.
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1.5 stars, based on 5 ratings
Publisher: Hyperion
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 4
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 reviewed Words That Work: It's Not What You Say, It's What People Hear on
written by a very pompous author


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