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Words That Work: It's Not What You Say, It's What People Hear
Words That Work It's Not What You Say It's What People Hear
Author: Frank Luntz
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country — In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what ...  more »
ISBN-13: 9781401309299
ISBN-10: 1401309291
Publication Date: 8/5/2008
Pages: 368
Edition: Rev Upd
Rating:
  • Currently 3.5/5 Stars.
 1
3.5 stars, based on 1 rating
Publisher: Hyperion
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 7
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 reviewed Words That Work: It's Not What You Say, It's What People Hear on
written by a very pompous author


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