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Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
Yahoo Web Analytics Tracking Reporting and Analyzing for DataDriven Insights
Author: Dennis R. Mortensen, Dennis R. Mortensen
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!?s free Web analytics tool . This detailed resource from Yahoo!?s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough bo...  more »
ISBN-13: 9780470424247
ISBN-10: 0470424249
Publication Date: 5/11/2009
Pages: 424
Edition: Original
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Publisher: Sybex
Book Type: Paperback
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