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YouthNation: Building Remarkable Brands in a Youth-Driven Culture
YouthNation Building Remarkable Brands in a YouthDriven Culture
Author: Matthew Britton
The old marketing models are over. The status quo is dead. Today?s rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible.  In other words, today, businesses have to embody the ideals of youth culture, regardless of age, in order to succeed.In today?s hyper-soci...  more »
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ISBN-13: 9781118981146
ISBN-10: 1118981146
Publication Date: 4/13/2015
Pages: 240
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
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