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Zag: The Number One Strategy of High-Performance Brands
Zag The Number One Strategy of HighPerformance Brands
Author: Marty Neumeier
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered mark...  more »
ISBN-13: 9780321426772
ISBN-10: 0321426770
Publication Date: 9/20/2006
Pages: 192
Edition: 1st
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Publisher: Peachpit Press
Book Type: Paperback
Members Wishing: 5
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