Andrea B. (AndreaB) reviewed on 10/19/2006 + 42 more book reviews

When I transitioned from advertising into sales, I was hesitant to make cold calls. After reading this book and using it as a guide, I became confident in reaching out to senior level managers in prospective companies. It's also a great reminder of how to perfect your technique. Highly recommend it for all salespeople who love to learn more about selling!

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