Gini F. (passionforbooks) - reviewed on 8/31/2009 + 11 more book reviews

Helpful Score: 3

I really like the business principles of this CEO. He believes in keeping things as simple as possible while constantly watching the bottom line. He makes no apology for his old-fashioned rules of running his company that seem to work amazingly well in comparison to his competition who embrace high-tech and high dollar expenditures which boosts the cost of the merchandise to the consumer. His style of management is people-oriented in that he does everything possible to please the customers, but does not forget to value, encourage and reward his employees. The high integrity and the simple faith put into action of this man is inspiring. The book was a refreshing change from the usual more worldly "get all you can at any cost" style of doing business.

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