Valerie B. (salad) reviewed on 6/26/2010

Helpful Score: 2

Claims it is better than his first book, but honestly thought it was just more of the same. That said, it was more of the same fascinating insight into how incentive drive decision-making in interesting ways. I did feel a few of the arguments/conclusions in this book were a little weak and were not well supported/argued, but it has been long enough since I read the first book that I'm not sure if the strength of the arguments were better or worse than before.

If you like this book and the first Freakonomics you may also like Social Economics books by Malcolm Gladwell ("Blink", "Tipping Point", "The Outliers") and other social commentary books like "Nickel & Dimed" and "Born to Shop".

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