Eric S. (Shooter) reviewed on 12/4/2009

One of the best books on the Internet economy I've ever read. While some of the information is dated, it is mostly still very valid. My big takeaway from this book: "If we don't tell our customers, someone else will." Highly recommended. I've given away 3 copies of this book to friends and co-workers, and think it's a must-read for anyone who works for a company that sells a product or service over the Internet.

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