Steven K. (sjk54) reviewed on 5/4/2008 + 105 more book reviews

Helpful Score: 4

This book is very similar to The Tipping Point and Freakanomics - psychology and behavioral finance presented through fascinating examples in everyday life. An easy read - anecdotes, short stories as opposed to heavy science, textbook, or theory. I liked it better and found it more practical than the two books above.

4 stars out of 5

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