Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Interactive Technologies)
Author:
Genre: Computers & Technology
Book Type: Paperback
Author:
Genre: Computers & Technology
Book Type: Paperback
I picked up this book at the library.
Finally a book to help me explain to my content writers why no one is reading their dissertations.
The book is put together rather like a text book... and it has significant heft!
You would be better off reading one of the myriad copywriting books out there... I tried for 2 weeks to get through this book and I got through the first chapter. I realized if I couldn't read the copy, I was trying to learn from the wrong teacher.
Here's the thing, this book is terrific if you need that sort of text-book format. Everything is extremely organized and well thought-out... I just couldn't dig it.
Finally a book to help me explain to my content writers why no one is reading their dissertations.
The book is put together rather like a text book... and it has significant heft!
You would be better off reading one of the myriad copywriting books out there... I tried for 2 weeks to get through this book and I got through the first chapter. I realized if I couldn't read the copy, I was trying to learn from the wrong teacher.
Here's the thing, this book is terrific if you need that sort of text-book format. Everything is extremely organized and well thought-out... I just couldn't dig it.