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Book Review of The Power of Ethical Persuasion : Winning Through Understanding at Work and at Home

The Power of Ethical Persuasion : Winning Through Understanding at Work and at Home
kellyebojo avatar reviewed on + 15 more book reviews


Fluffy and outdated, this is not a book about negotiating or sales. This is one man's attempt to change the world by helping people hear the messages their "inner spirit" is giving them via their emotions and the emotions of others. Heavily invested in moral relativism, he uses contradictory phrases like "moral authority," "ethics" and "character" to describe the elevated moral stance of those who would attempt to follow his program. The idea (to listen first, without judging, and then to present your needs without partiality) is neither new nor revolutionary, and it's presented in a repetitive manner with stilted, unrealistic sample scripts and outdated, even sexist and racist assumptions. I don't recommend it.