Leo T. reviewed on 3/15/2018 + 1775 more book reviews

I heard one of the principals flogging the book on NPR and obtained a copy from the library as I did not know these masters of hip-hop were such shrewd businessmen. Quite a lot of their success with investments came from maturity. None of them has any background in formal studies of economics, etc. nor did they come from a family where someone would explain these facts of life to them.
It is well written, the author having developed this beat for Fortune several years ago. There are endnotes to back up his statements--many people have talked to him and others over the years and he seemingly has followed up every lead. There is also a chapter on 50cent, yet another who left the life behind.
"Hip-hop's top organizations were born out of a combination of gut feel and necessity. Diddy, Dre, Jay-Z, and their ilk founded record companies because at first they couldn't get deals with major labels; they launched their own clothing and liquor lines because mainstream brands wouldn't meet their compensation requirements for endorsements."
Good index.

Back to all reviews by this member
Back to Book Reviews
Back to Book Details