Bookfanatic reviewed on 6/9/2011

Helpful Score: 2

This is a pretty light-weight book. When faced with a decision, ask yourself what the consequences of the decision will be 10 minutes from now, 10 days, 10 months, 10 years? That's pretty much the advice in the book. You can condense in one page what Welch has to say. The rest of the book has examples of people use the 10-10-10-10 formula. That's it. That's the whole book. The author has impressive credentials including a stint as the editor of the Harvard Business Review until she was fired because of her affair with then-married GE CEO Jack Welch, but the advice here is so common sense that it's not worth printing a book about it.

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