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Book Review of Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul
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Helpful Score: 4


I got this book with hopes he would discuss the complexities of running Starbucks as its CEO. Instead he spends most of the book heaping praise on everyone and discussing his "vision" for the company, with very little on the nuts and bolts or the job. He's also vague at best when discussing some of the bad times (for example, firing the former CEO) and instead just keeps rehashing a Kumbaya type vision for the future. Disappointing.