Amanda K. reviewed on 7/3/2010 + 27 more book reviews

A very dissapointing read. It was incredibly dry, for one thing. More importantly though the author seems to have done all of his research with the predetermined idea that everything in the industry must be bad. This results in a terribly skewed viewpoint throughout the book. Although the fast-food giants are far from faultless he takes it to a somewhat ridiculous extent. Also, he seems to have an intense hatred for Walt Disney - I have yet to understand why or how he even managed to include it in this book, but it seems to pop up with alarming regularity. I'm afraid that I cannot recommend it.

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